CONSULTING

One day, a Japanese prime minister was asked if he objected to dealing with and negotiating with international visitors, who didn't understand his language. He answered…

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MARKETING

Panasonic had developed a new website and to make it more user-friendly, they licensed the character Woody Woodpecker to guide people through the site. Scheduling a huge rollout of their site focusing on Woody as the main theme, they suddenly had to pull it. The reason…

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